Content that moves people.
I build brands the way I built my own — through short-form video, paid social, and creator partnerships that turn attention into revenue. Five case studies, one playbook.
Built a real community, not just a following.
Three years of content, multiple niches, nothing sticking. Every failed experiment was tuition — until one rough iPhone video of me practicing Spanish took off, and I saw the opening: the Nicaraguan-American story wasn't being told at scale on short-form.
In January 2026, I took it seriously — applying the same production standards I use for client work to my own channel. Content built around my experience as a Nicaraguan-American and on-camera explorations of Nicaraguan history and culture, shot and edited with the same discipline as a brand campaign. Bilingual by default, culturally specific, and produced at a level most personal creators don't hit.
Built a real community, not just a following.
- 65,000+ community across TikTok, Instagram, and Facebook — heavily engaged Nicaraguan diaspora audience.
- $50,000+ per year in merch revenue through Nicaraguan Export Company — a merchandise arm designed for and by the diaspora.
- Regional WhatsApp groups I run for Nicaraguans in the Bay Area, Chicago, Miami, and LA — the community talks to each other, not just to me.
- Three sold-out in-person events in Miami, Chicago, and San Jose.
- Peer relationships with top-tier creators who noticed the production quality and pulled me into their networks.
Naughty Girl Fitness
Naughty Girl Fitness needed paid social creative that actually converted — content built to drive app subscriptions, not just look good in a feed.
I joined Janelle Ginestra's team as the creative and edit partner, working alongside her publicist to ideate, edit, and ship boosted content across Facebook, Instagram, and TikTok. Beyond day-to-day production, I built an internal AI dashboard that pulled trending TikTok content and cross-referenced it against NGF's brand voice and Janelle's on-camera style — turning trend-spotting into a repeatable ideation pipeline instead of a guessing game.
Contributed to a multi-channel content engine feeding paid campaigns, her self-help book launch, in-person events, and ongoing app subscriptions across a multi-track boosted content strategy.
Franco Uomo
Franco Uomo needed content that matched their price point — creative that kept the brand elevated while pulling new customers into a custom-menswear category most people don't know how to shop for.
I built the full content pipeline end-to-end: concepts, scripts, shooting, and editing. Two tracks running in parallel — founder-led educational content positioning the CEO as a menswear authority, and brand videos that reinforced the store's premium optics. The founder-led work translated tailoring expertise into approachable, platform-native short-form; the brand work kept the visual language consistent with what customers were paying for in-store.
Established a consistent high-end visual identity across the brand's social presence and built a library of educational menswear content that positioned the founder as a category authority — turning what could have been product posts into a reason for new customers to follow, learn, and eventually walk in.
Made the brand cohesive from website to social so customers get a full 360 experience — in-store, online, and in-feed feeling like the same premium brand.
"Thank you for elevating our social presence so it matches the quality of our service and product."
BMS Wellness
BMS Wellness had a category-defining offer — the only biohacking facility in the area — but their AI-generated content wasn't converting on it. They were leaving a real audience on the table because the content didn't match the sophistication of the service.
I took over content strategy end-to-end: ideating around their treatments and services, shooting on-site, and editing platform-native short-form for Instagram Reels, TikTok, and YouTube Shorts. The work replaced templated AI output with real, human-shot content that showed the space, the tech, and the practitioners — treating the facility like a destination worth discovering, not a service to sell.
Grew Instagram from 0 to 1,000+ followers and pulled in a clientele that reflects the caliber of the facility — including 49ers players, professional soccer players, and college athletes.
Creator Partnerships
Bilingual creator collabs across food, fitness, wellness, and culture — sourcing the right talent, briefing them well, and producing content that actually ships.
Every collab is different, but the through-line is the same: match the creator's real voice to the brand's growth goal, keep production tight, and get content live while the cultural moment is still hot. I've worked as both the creator side of the equation (Miggy Laflaire, 65K+ across TikTok/IG/Facebook) and the brand side (booking creators for client campaigns).
- @donjoacoo Culture 1.5M
- @tiffanyfong Crypto 924K
- @uncle_lazer Comedy 504K
- @janelleginestra Dance 495K
- @davidlucasfunny Comedy 281K